A line of smart, well presented people stand proud in slightly purple shirts. Vapour swirls around brightly lit by a light we cannot see, but cutting through the otherwise dark night. The wet, black ground shines and glistens in the glare.
The camera shot changes to now show a view, from outside; the comforting glow from a shop, PC World/Curry's it says. A voice is heard, 'serve you, I will'. The camera moves slightly from side to side, then down, revealing just in front of the serried ranks of staff, Yoda. 'Oh hi' says the store manager.
'News of the dark forces, there is' says our green friend. 'Yes', replies the manager walking with the Jedi into the store, 'shutting all their stores apparently'.
'Good prices a buyer will not make', continues the small guru, 'but friend he be, that is served well'. Indeed.
Anyway, you get the drift. Yoda had to be a better choice than Darth Vader. Undoubtedly there is something cool about Darth Vader, but for heavens sake, so is there about the Sheriff of Nottingham when Alan Rickman plays him, but it is still wrong.
Showing posts with label Darth Vader. Show all posts
Showing posts with label Darth Vader. Show all posts
Tuesday, 8 November 2011
Friday, 4 November 2011
These Are Not The PC's You Are Looking For
Yep, PC World is to run another Star Wars themed advert this year. You have to say they were spectacular last year and maybe we should be looking forward to the visual feast. The message is that PC World have great customer service, though based on what they don't say.
However, the character of choice this year is..... Darth Vader. Please correct me if I am wrong here, but isn't he just the tiniest bit evil in the films? Not lovable or cute, but dark and forbidding. Anyway it is he who inspects the customer service on offer by PC World, just as if he were inspecting the Death Star. I presume the stores have been checked for vulnerable air conditioning ducting that might let an X wing Fighter in.
So all in all it would appear that PC World are really saying, 'Come over to the dark side, we have cookies'. Brilliant ad no doubt, but failed message. I think someone is too tied up in getting the Star Wars ad without thinking through why.
However, the character of choice this year is..... Darth Vader. Please correct me if I am wrong here, but isn't he just the tiniest bit evil in the films? Not lovable or cute, but dark and forbidding. Anyway it is he who inspects the customer service on offer by PC World, just as if he were inspecting the Death Star. I presume the stores have been checked for vulnerable air conditioning ducting that might let an X wing Fighter in.
So all in all it would appear that PC World are really saying, 'Come over to the dark side, we have cookies'. Brilliant ad no doubt, but failed message. I think someone is too tied up in getting the Star Wars ad without thinking through why.
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